Functional foods: awareness and ecological sustainability (a study on young educated women)

Author(s): Zeba Sarmad*, Saba Khan, Mohammed Ali Khan

Abstract

Functional foods are food imparting specific health-enhancing and disease-curing benefits beyond basic nutritional needs. To reach at a level of sustainable ecology, it is important to establish a balance between production and consumption processes which could be achieved by an increased demand, commercial viability and continuous supply for these foods. Thus our study aimed at, not only to study functional foods and their ecological sustainability but also to seek awareness of our subject about these foods. Women if informed would propagate their knowledge in the society by ‘word of mouth’ and influence it to accept these foods and maintain balanced food ecology.

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